Business Card — 84 x 55 mm; 298 gsm Uncoated 100% Recycled Cotton Paper Stock; Single Colour Black
Model Casting Flyer — 2 pp., 105 x 148 mm; 300 gsm Gloss; Single Colour Black
Launch Party Poster — 297 x 420 mm; 130 gsm Gloss; Greyscale Print / Launch Party E-Poster — 1080 x 1920 px; Photograph by Karl Spencer
Digital Sponsorship Packages Booklet — 8 pp., 210 x 297 mm; Photography by Karl Spencer and Keith Kaselampao
2018 Calendar — 13 pp., 297 x 210 mm; 350 gsm Gloss Cover, 170 gsm Gloss Pages; 4 Colour Process; Photography by Lucy R. Jones
Ticket Release E-Posters — 1080 x 1920 px / Ticket Release Posters — 210 x 297 mm; 130 gsm Gloss; 4 Colour Process; Photography by Lucy R. Jones
Ticket Release Banner — Ticket Release Posters — 6 x 2 ft; 440 gsm PVC; Single Colour Black
Ticket Release Flyers — 2 pp., 105 x 148 mm; 300 gsm Gloss; 4 Colour Process; Photography by Lucy R. Jones
Three-Part Physical Tickets — 180 x 90 mm; 140 gsm Uncoated; Single Colour Black
VIP Lanyard — 55 x 95 mm; 300 gsm Gloss; 4 Colour Process
Show Programme — 20 pp., 148 x 210 mm; 300 gsm Gloss Covers; 115 gsm Gloss Inners; 4 Colour Process; Photography by Lucy R. Jones
Leeds RAG Fashion ShowIdentity design for Leeds RAG Fashion Show; a highly anticipated, award-winning University charity event, held in high esteem by both the professional and student community.
The cyclical theme of the 2018 show informed the form of the logomark, with the combination of a serif and sans-serif typeface representing both a classic fashion aesthetic and a contemporary visual style. The Leeds RAG Fashion Show logomark is designed to be adaptable; the serif typeface, and also the shape, are interchangeable allowing the show's visual language to remain fresh and relevant year upon year.
To celebrate the show's 10th year anniversary in 2018, a unique secondary logomark was also developed to sit alongside the primary logomark across all printed and digital collateral.